the story

Roots & Wings is a yoga-inspired wellness community built on love, intention and organic essential oils. The site is devoted to sharing blog content and offering aromatic products that refresh your matt and your mind while helping improve your yoga practice.

The marketing solutions across this brand included branding, packaging, art direction, and production of marketing collateral to connect with the target audience.

main colors

secondary colors

the Palette

the sTYLE

brand board

Emma Mcconkey

Isabel did a branding and packaging project for me and I was immensely pleased with her level of talent and diligent efforts. Along with her creative abilities and technical skills, she has a talent for marketing that wonderfully complements her artistic eye.

Isabel did a branding and packaging project for me and I was immensely pleased with her level of talent and diligent efforts. Along with her creative abilities and technical skills, she has a talent for marketing that wonderfully complements her artistic eye.

Brand director

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